Minimally-Supervised Extraction of Entities from Text Advertisements

Extraction of entities from ad creatives is an important problem that can benefit many computational advertising tasks. Supervised and semi-supervised solutions rely on labeled data which is expensive, time consuming, and difficult to procure for ad creatives. A small set of manually derived constraints on feature expectations over unlabeled data can be used to partially and probabilistically label large amounts of data. Utilizing recent work in constraint-based semi-supervised learning, this paper injects light weight supervision specified as these “constraints” into a semiMarkov conditional random field model of entity extraction in ad creatives. Relying solely on the constraints, the model is trained on a set of unlabeled ads using an online learning algorithm. We demonstrate significant accuracy improvements on a manually labeled test set as compared to a baseline dictionary approach. We also achieve accuracy that approaches a fully supervised classifier.